Canon Europe – UX & UI Design – E-commerce Website



Canon is a global provider of digital imaging technologies and optical products, including cameras, camcorders, photocopies, computer printers and medical equipment. Founded in Japan in 1937, the company employs over 198,000 people in marketing and manufacturing facilities across Japan, the Americas, Europe, Asia and Oceania. Canon has a primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX index. It has a secondary listing on the New York Stock Exchange.

In February 2018, I joined the project team working with Canon Europe with the responsibility of leading the user experience of the features and enhancements roadmap.

Key features and enhancements worked on

UI enhancements, Quick View, Sticky Add to Basket, Paypal Credit, Baazar Spotlights, Delivery USP Enhancement.

Team work and stakeholders management

Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability to conduct conventional user research).

Exploration of the problem or opportunity

Seeing what is possible but also what is most realistic/fitting for the business and current platform setup. Exploring how the solution will work for however the customer decides to interact with the Canon website (keeping in mind localisation, devices, screen sizes).

Prototypes and Wireframes

Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Monitoring existing journeys and how this will affect the design ecosystem, working with the team (visual designer, front-end developer, back-end developer, and business analyst) to ensure the best solution.

Testing ideas

Depending on timeline and budget, this could be user research in a variety of forms from usability testing to online surveys, but is usually quick guerrilla testing with colleagues who aren’t close to the subject.

Buy in and sign off

Presenting UX and design to both internal teams and the business, from exploration stage to final sign off. Collating and balancing UX and design feedback from stakeholders with different priorities, as well as internal team  and coming up with solutions that meet these needs without compromising on a positive user experience.

Regular check ins during build

To ensure UX and design alignment.