Davids of London – Visual Identity, UI & UX Design – Brochure & Website

David’s of London is a family run chauffeur business based in London. David is very passionate about his company and wanted to create a strong brand identity that reflected a reputable and high end chauffeur service.


In October 2016, I was responsible for creating new user interface and user experience for the chauffer and tours company website. View the online project here.


  • Key features and enhancements worked on
    I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform using WordPress. I worked closely with the content creation team to localise content and assets to fit within dedicated components.


  • Team work and stakeholders management
    I worked with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics.


  • Buy in and sign off
    I presented UX and design to both internal teams and the business, from exploration stage to final sign off. Collating and balancing UX and design feedback from stakeholders with different priorities, as well as internal team  and coming up with solutions that meet these needs without compromising on a positive user experience.

  • The Brochure

I was also responsible for updating the visual design of the company’s brochure, which involved creating editorial page layouts, photo treatments/montages and fine print finishings.

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