Burberry – Discovery Phase & Design Thinking Workshops – Supplier Portal

Burberry – Discovery Phase & Design Thinking Workshops – Supplier Portal ________ UX DESIGN LEAD ________ In February 2019, I joined the project team working with Burberry with the responsibility of leading a discovery phase project for the high fashion brand. I was responsible for creating a four weeks Design Thinking Project Plan and create outputs and requirements (user stories) for a high level project budget. I prepared four Design Thinking workshops to engage the client on collaborative strategies to create a list of user needs and requirements, personas, design principles and prospective experience map. The workshops were: “Design Thinking & Learning from People”, “Finding Patterns & Defining Design Principles”, “Make Tangible – Creating specific ideas” and “Make Tangible – Iteration Session”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, introducing the Design Thinking process and bringing them on a collaborative journey with rapid ideation exercises like brainstorming, post it walls, sketching wireframes, challenging assumptions and rough prototyping. The workshops results were also delivered on a final document including findings tables, photos, user personas, prospective experience map and user needs and requirements.   Stakeholders management and User Research Working with various members of the project team and the business to understand the business requirements for enhancements on the service, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible. User interviews with external users (vendors) and internal users (business stakeholders) were carried out to understand the entire pool of different people involved on the service. The interviews were done both remotely over the...

Eco Float – Visual Identity – Branding & Event

Eco Float – Visual Identity – Branding & Event In January 2011, I was approached by the Eco Float building company to create their visual identity. The challenge was to create a brand that would represent the fresh and eco life style of floating homes with the personalized building designs created by the firm. A very British country life was background for the entire project, from the brand, stationery, presentation and events...