GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website

GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website ________ UX DESIGN LEAD ________ In June 2017, I joined the project team working with GTA with the responsibility for delivering three client workshops: “Design Systems and Defining Design Principles”, “UX Workflow for Digital Commerce: Processes and Tools Recommendations” and ” Competitor Analysis in the Travel Industry: Design, Site Performance, Conversion, A/B Testing Ideas”.   The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, engage and interact with the client to brainstorm GTA’s own Design Principles, Market Positioning and Testing Ideas. The post it wall was used for rapid ideation and a final document was delivered with the workshop’s results.   During this first phase of work at GTA, I was also responsible for creating and delivering the Australia’s branch website user journeys and high fidelity wireframes.   In August 2017, I rejoined the project team with the responsibility of leading the user experience of the features and enhancements roadmap.   Key features and enhancements worked on Promotions, Agent Service Fees,¬†Boundary Box, Google Places, Cross Sell, New Payment Options, New Login Page, Make It Easier To Change Commission, Transfers, General UX Booking Journey, Data Source Blocks.   Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability...