by carol_santanna | Jan 31, 2022 |
HP – UX Design & Strategy – Hybrid Working (fully remote project) ________ UX DESIGN LEAD ________ While the shift to hybrid has given people freedom to work from virtually anywhere, the way people work together, both in and out of the office, is evolving. 80%* of executives are changing office spaces to focus more on collaboration. Hybrid work is about more than working remotely. With most companies investing in ways to upgrade conference rooms, the office is shifting from a place where people go to work to a place where people gather to work together. IT teams are also challenged with keeping people connected with productive and secure technology, making conferencing and collaboration solutions a top priority for 67%* of IT departments. Design Thinking In September 2021, I joined the project team working with HP to create an improved user experience on the complex hybrid work universe we are living post-COVID pandemic using Design Thinking techniques. During this 12 weeks discovery project, we worked to de-risk assumptions, prioritising, testing and learning about the key assumptions from the future customers – so we can inform the design and build of software, hardware, spaces and employee wellness and productivity metrics solutions. 90+ hours of customer insight conversations Multiple moderated and unmoderated research pieces 12x clickable prototypes and mockups Multiple online workshop facilitation sessions with stakeholders Informed offer design (learnings + implications on experimentation and offer design) Working with agility When designing workplaces that enable anytime, anywhere work and collaboration, we wanted to test assumptions under in-flight propositions (e.g. desk booking solutions), starting with a good amount of insights...
by carol_santanna | Jan 31, 2022 |
The Economist – UX Design & Strategy – Design Templates & Ways of Working (fully remote project) ________ UX DESIGN LEAD ________ The Economist Group is the leading source of analysis on international business and world affairs. They deliver information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties the group together is the objectivity of their opinion, the originality of their insight and their advocacy of economic and political freedom around the world. In February 2020, I joined the project team working with The Economist with the responsibility of leading the delivery of the a set of design templates and visual libraries as well as a revised strategy for their team ways of working. The challenge was to create a visual library that would suit a multitude of partners of their online publications whilst keeping visual consistency with their on branding guidelines. Their internal digital team was also in need of updating their tooling, systems and the way they interact with each other. The Problem The Economist Intelligence Unit Content Solutions team finds themselves spending too much time designing simple websites and wants to focus their time on the more interesting, complex, bespoke and profitable designs. The Solution Our proposal was to create a design component library to enable them quick and easy collaboration as a design team, using up to date tooling and ways of working. Our goal was to help, teach and empower them to create, expand and maintain this component library. The Process We took them on a one month journey of new ways of working,...
by carol_santanna | Apr 25, 2019 |
Burberry – Discovery Phase & Design Thinking Workshops – Supplier Portal ________ UX DESIGN LEAD ________ In February 2019, I joined the project team working with Burberry with the responsibility of leading a discovery phase project for the high fashion brand. I was responsible for creating a four weeks Design Thinking Project Plan and create outputs and requirements (user stories) for a high level project budget. I prepared four Design Thinking workshops to engage the client on collaborative strategies to create a list of user needs and requirements, personas, design principles and prospective experience map. The workshops were: “Design Thinking & Learning from People”, “Finding Patterns & Defining Design Principles”, “Make Tangible – Creating specific ideas” and “Make Tangible – Iteration Session”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, introducing the Design Thinking process and bringing them on a collaborative journey with rapid ideation exercises like brainstorming, post it walls, sketching wireframes, challenging assumptions and rough prototyping. The workshops results were also delivered on a final document including findings tables, photos, user personas, prospective experience map and user needs and requirements. Stakeholders management and User Research Working with various members of the project team and the business to understand the business requirements for enhancements on the service, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible. User interviews with external users (vendors) and internal users (business stakeholders) were carried out to understand the entire pool of different people involved on the service. The interviews were done both remotely over the...
by carol_santanna | Mar 9, 2018 |
GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website ________ UX DESIGN LEAD ________ In June 2017, I joined the project team working with GTA with the responsibility for delivering three client workshops: “Design Systems and Defining Design Principles”, “UX Workflow for Digital Commerce: Processes and Tools Recommendations” and ” Competitor Analysis in the Travel Industry: Design, Site Performance, Conversion, A/B Testing Ideas”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, engage and interact with the client to brainstorm GTA’s own Design Principles, Market Positioning and Testing Ideas. The post it wall was used for rapid ideation and a final document was delivered with the workshop’s results. During this first phase of work at GTA, I was also responsible for creating and delivering the Australia’s branch website user journeys and high fidelity wireframes. In August 2017, I rejoined the project team with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on Promotions, Agent Service Fees, Boundary Box, Google Places, Cross Sell, New Payment Options, New Login Page, Make It Easier To Change Commission, Transfers, General UX Booking Journey, Data Source Blocks. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability...
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