by carol_santanna | May 20, 2018 |
Canon Europe – UX & UI Design – E-commerce Website ________ UX DESIGN LEAD ________ Canon is a global provider of digital imaging technologies and optical products, including cameras, camcorders, photocopies, computer printers and medical equipment. Founded in Japan in 1937, the company employs over 198,000 people in marketing and manufacturing facilities across Japan, the Americas, Europe, Asia and Oceania. Canon has a primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX index. It has a secondary listing on the New York Stock Exchange. In February 2018, I joined the project team working with Canon Europe with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on UI enhancements, Quick View, Sticky Add to Basket, Paypal Credit, Baazar Spotlights, Delivery USP Enhancement. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability to conduct conventional user research). Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and current platform setup. Exploring how the solution will work for however the customer decides to interact with the Canon website (keeping in mind localisation, devices, screen sizes). Prototypes and Wireframes Sketching early ideas, producing wireframes or prototypes to show journeys and interaction. Monitoring existing journeys and how this will affect the design ecosystem,...
by carol_santanna | Mar 9, 2018 |
GTA – Global Travel Agency – Workshops, UI & UX Design – E-commerce Website ________ UX DESIGN LEAD ________ In June 2017, I joined the project team working with GTA with the responsibility for delivering three client workshops: “Design Systems and Defining Design Principles”, “UX Workflow for Digital Commerce: Processes and Tools Recommendations” and ” Competitor Analysis in the Travel Industry: Design, Site Performance, Conversion, A/B Testing Ideas”. The workshop’s objectives were to transfer knowledge from the design team to the project stakeholders, engage and interact with the client to brainstorm GTA’s own Design Principles, Market Positioning and Testing Ideas. The post it wall was used for rapid ideation and a final document was delivered with the workshop’s results. During this first phase of work at GTA, I was also responsible for creating and delivering the Australia’s branch website user journeys and high fidelity wireframes. In August 2017, I rejoined the project team with the responsibility of leading the user experience of the features and enhancements roadmap. Key features and enhancements worked on Promotions, Agent Service Fees, Boundary Box, Google Places, Cross Sell, New Payment Options, New Login Page, Make It Easier To Change Commission, Transfers, General UX Booking Journey, Data Source Blocks. Team work and stakeholders management Working with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics, conducting research to understand the need better where possible (usually conducting desk based research, scanning the market, and asking around without the ability...
by carol_santanna | Apr 20, 2017 |
Soluções – Visual Identity, UI & UX Design – Website Soluções Gerenciamento e Projeto is an Engineering firm specialized in building safety and highly technical building requirements. The company is based on Belo Horizonte, Brazil and was founded over 10 years ago, having a wide range portfolio of clients on the building industry. In March 2013, they approached me to design their brand and website. The main services included rebranding, complete stationery and responsive WordPress website. Key features worked on I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. Team work and stakeholders management I worked with various members of the project team and the business to understand the business requirements for new features or enhancements, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Buy in and sign off I presented UX and design to both internal teams and the business, from exploration stage to final sign off. Collating and balancing UX and design feedback from stakeholders with different priorities, as well as internal team and coming up with solutions that meet these needs without compromising on a positive user...
by carol_santanna | Mar 3, 2017 |
Laura Brito – Visual Identity, UI & UX Design – Branding & Website ________ VISUAL, UI & UX DESIGN LEAD ________ Laura Brito Advocacia is a law firm specialized in the areas of Family Law. Laura approached me in April 2016 with the challenge of transferring her professionalism and elegance to a brand, complete stationery and responsive WordPress website. The company is based on Belo Horizonte, Brazil and was founded over 5 years ago, working as a boutique style service provider for high level clients. Laura is also an academic and teacher, giving talks all over the country. Key features worked on I was responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. Team work and stakeholder management I worked with Laura to understand the business requirements for features, understanding any technical or process constraints, analysing any existing customer feedback and/or analytics. Exploration of the problem or opportunity Seeing what is possible but also what is most realistic/fitting for the business and platform setup. Exploring how the solution will work for however the client decides to interact with the website (keeping in mind localisation, devices, screen sizes). Buy in and sign off I presented UX and design to Laura, from exploration stage to final sign off. Collating and balancing UX and design feedback from the stakeholder, coming up with solutions that meet the businesses needs without compromising on a positive user...
by carol_santanna | Sep 9, 2016 |
Comtempo – UI & UX Design – App & Website ________ UI/UX DESIGN LEAD ________ In June 2016, I joined the Comtempo team with the responsibility for creating new user interface and user experience for the parking app and its website. The app I was tasked with creating an smartphone app for drivers to be able to pay for their parking, buy pay as you go cellphone credits and read the newsletter. The app would display other services in the future, so each feature was planned to be scalable. I was to design the app including the navigation and interactions ensuring the design was in-line with the Comtempo branding and style. The website I was also responsible for creating the new website, providing UX expertise and aligning the brand to create a newly transformed responsive platform. I worked closely with the content creation team to localise content and assets to fit within dedicated components. I designed the visual framework, pages and banners for the site and ensured consistency throughout as well as conducting QA reviews within each sprint. I also provided user experience recommendations and came up with solutions using global components for each layout to ensure consistency across all platforms....
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